Western Australia Police Force
Pure Agency produced an animated presentation for the Western Australia Police Force, replacing static slide decks with an engaging learning resource for staff across the state.
Government & Public Sector, Perth, Western Australia - 2025-2026
Overview.
The Western Australia Police Force engaged Pure Agency to produce an animated presentation supporting internal learning and development around processes and policy.
The finished piece runs to over ten minutes and was built entirely from scratch: script, voice over, audio design, character design, approximately 200 individual illustrations, storyboards, editing and final render. It was developed over thirteen months in close collaboration with stakeholders across the organisation.
The subject matter of the presentation is confidential, so this case study covers the production and the approach rather than the content itself.
About the project.
Challenges
Internal learning and development material had been delivered through static slide decks. Slides are serviceable for a presenter working through a room, but they rarely hold attention, and they carry very little on their own once the presenter has left the room.
WAPOL needed something that could do two jobs at once. It had to work as a presentation device, holding a live audience through material that is procedural by nature, and it also had to function as a self-service resource that staff could review on demand, unattended, and take the full meaning from without anyone there to narrate it. Those are different requirements, and most video is built to satisfy only one of them.
The technical constraints were substantial. Uniform accuracy and brand control were non-negotiable, which meant every character and every drawing had to be correct before it could be animated. The concepts themselves were complex and procedural, and translating them into an illustrated format without losing precision demanded that the material be worked through carefully.
The scale compounded both. A production of this length, built from roughly 200 individual drawings and a fully designed soundtrack, leaves no room to discover a problem later in the development cycle.
What we did
We produced the entire piece in house, from the first draft of the script through to the final render.
The script was written by Pure Agency, developed from input provided by WAPOL stakeholders and refined across multiple rounds to ensure the procedural detail was accurate and the narrative held together as a piece of communication rather than a recitation.
With the script settled, we produced the voice over and complete audio design. Rather than a single narrator, the presentation uses multiple character voices, which keeps a long run time listenable and lets different parts of the material carry distinct perspectives.
Character design was approached as its own stage. We developed and presented character sheets for approval before any production artwork began, covering uniform detail and visual style, so that the cast was locked and correct before volume work started. From there we produced approximately 200 individual illustrations, along with the storyboards that sequence them against the audio.
The staged approval process was a requirement of the work rather than a preference. Uniform control, branding accuracy and the complexity of the concepts meant each layer had to be signed off before the next was built. Locking the audio before illustration meant every drawing was produced against a fixed timeline. Locking the characters before production meant 200 assets were never at risk of being rebuilt. It is a slower way to start and a considerably faster way to finish.
Editing, assembly and final rendering completed the production, delivering a single piece running to over ten minutes.
The result.
The Western Australia Police Force now has a learning and development resource that does what a slide deck cannot. It holds an audience when presented live, and it stands on its own when staff review it in their own time, delivering the same material with the same clarity either way.
The finished presentation is used across WAPOL staff in Western Australia. It replaces static slides with a format that carries complex procedural content in a way people will actually watch, and it does so with the uniform and brand accuracy the organisation requires throughout.
Produced over thirteen months, the project reflects the level of care this kind of work demands: a full script development process, an original voice and audio design, a purpose-built character library, roughly 200 individual illustrations, and a staged production discipline that got every layer right before the next one was built.
For an organisation communicating detailed process and policy to a large workforce, the result is a single asset that works in a briefing room and on a desktop with equal effect.
