Privacy Policy

At Pure Agency (“we”, “our”, “us”), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://pureagency.com.au (“Site”) or engage our services.

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect personal and non-personal information from you directly, via our website, or through third-party platforms. This may include:

a) Personal Information

• Full name

• Email address

• Telephone number

• Business name and details

• Billing and payment information

• Information provided via contact forms, quotes, or service enquiries

b) Non-Personal Information

• Internet Protocol (IP) addresses

• Browser type, device information, and operating system

• Pages visited, session durations, and referral sources

• Cookies and tracking data

c) Marketing & Tracking Data

• Behavioural and engagement information from tools such as Google Analytics, Meta Pixel, and other marketing technologies

• Insights from email campaigns, advertisements, and remarketing platforms

2. How We Collect Your Information

We collect your information in the following ways:

• When you complete our contact forms or request a quote

• When you subscribe to our newsletters or updates

• When you engage our services as a client

• When you interact with our emails, advertisements, or social media content

• Through analytics and advertising platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and Google Tag Manager

• From publicly available sources or trusted business partners

3. How We Use Your Information

We collect and use your information to:

• Provide, manage, and improve our services

• Communicate with you regarding enquiries, proposals, and projects

• Send you relevant marketing materials and promotional updates (where permitted)

• Monitor website performance and enhance user experience

• Deliver personalised advertisements and retargeting campaigns

• Comply with legal, financial, and regulatory obligations

You may opt out of marketing communications at any time by selecting the “unsubscribe” link in our emails or by contacting us directly.

4. Cookies & Tracking Technologies

Our website uses cookies, pixels, and similar technologies to improve functionality and enhance user experience. These may be used to:

• Remember your preferences and session details

• Analyse website performance and visitor behaviour

• Deliver targeted advertising through platforms such as Google, Meta, and LinkedIn

You can manage or disable cookies in your browser settings; however, please note that some website features may not function properly if cookies are disabled.

5. Sharing Your Information

We respect your privacy and will never sell your personal information.

However, we may share your data with:

• Service providers: Payment processors, hosting providers, customer relationship systems, and analytics platforms

• Advertising partners: To manage and deliver digital campaigns, including remarketing

• Legal authorities: Where disclosure is required by law, regulation, or court order

• Business partners: Where collaboration is necessary to deliver services, with your consent

6. Data Security

We take reasonable precautions to protect your personal information against unauthorised access, loss, misuse, or disclosure. Our measures include:

• Encrypted website connections (HTTPS/SSL)

• Restricted access to sensitive data

• Secure cloud storage and servers

While we employ best-practice safeguards, no method of online transmission or storage is entirely secure, and we cannot guarantee absolute data security.

7. Third-Party Services

Our Site and campaigns may use third-party platforms, including but not limited to:

• Google Analytics & Google Ads

• Meta (Facebook & Instagram) Ads

• LinkedIn Ads

• Mailchimp or similar email platforms

These providers may collect and process your data under their own privacy policies. We recommend reviewing their policies to understand how your information may be handled.

8. Accessing & Correcting Your Information

Under the Australian Privacy Principles, you have the right to:

• Request access to the personal data we hold about you

• Request corrections or updates to inaccurate information

• Opt out of direct marketing and tracking activities

To make a request, please contact us using the details below. We may need to verify your identity before providing access.

9. International Data Transfers

Some third-party providers we use may store or process your information outside Australia. By using our Site or engaging our services, you consent to the transfer and storage of your data internationally, where privacy laws may differ.

10. Your Rights Under Australian Law

You have the right to:

• Access the personal information we hold about you

• Request corrections to inaccurate or outdated details

• Opt out of receiving marketing communications

• Make a complaint if you believe your privacy has been breached

If you wish to make a complaint, please contact us first. If we are unable to resolve your issue, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, or legal obligations. The updated version will be published on this page with a revised “Last Updated” date.

12. Contact Us

For questions about this Privacy Policy or how we handle your information, please contact us:

Pure Agency
ABN: 63 618 477 633
Website: https://pureagency.com.au
Email: support@pureagency.com.au
Telephone: +61 8 6323 2369
Address: Unit 1, 2 Centro Ave, Subiaco, WA 6008