Wandoo Building Company
Pure Agency created a striking new website for Perth boutique builder Wandoo Building Company that showcases their exceptional custom homes and architectural extensions.
Construction & Custom Home Building, Perth, Western Australia - 2025
Overview.
Duration
4
weeks
Industry
Construction & Custom Home Building
Services
Pure Digital Agency partnered with Wandoo Building Company to create a striking new digital presence that finally matched the exceptional quality of their custom home builds. As a respected Perth builder specialising in architectural homes and extensions since 2003, Wandoo needed a website that would showcase their craftsmanship and attention to detail while reflecting their reputation for highly personalised service.
About the project.
Challenges
After more than a decade with their previous website, Wandoo Building Company's digital presence had fallen behind the premium quality of their physical work. The outdated site failed to showcase the sophisticated custom homes and extensions they were creating in collaboration with Perth's leading architects and designers.
Wandoo needed their website to communicate the exclusivity and exceptional craftsmanship that set them apart from volume builders. Potential clients seeking high-end custom builds required visual proof of Wandoo's capabilities, yet the old site provided limited ability to properly display their portfolio of completed projects.
The company's unique value proposition, combining Iain Kirkaldy's structural engineering expertise with Adam Jongeling's trade background to deliver projects on time and on budget, wasn't effectively communicated.
What we did
Our approach focused on creating a clean, elegant showcase that would let Wandoo's exceptional building projects take centre stage. Recognising that the company's strength lies in their work rather than marketing complexity, we developed a streamlined solution that prioritised visual impact and simplicity.
We built the website on Framer, a modern web platform that combines powerful design capabilities with exceptional performance. This choice allowed us to create a visually stunning site with smooth interactions and fast load times, without the bloat and complexity of traditional content management systems. The Framer platform's integrated hosting eliminated technical complications, ensuring seamless deployment and ongoing reliability.
The website structure was intentionally simple, organising Wandoo's portfolio into distinct project galleries that showcase each custom home and extension. High-quality photography takes precedence throughout the site, with minimal text that emphasises Wandoo's specialisation in custom built homes and extensions by leading architects and designers.
We developed concise, impact-driven copy that reflects Wandoo's positioning as a premium, boutique builder. The messaging emphasises their reputation for highly personalised service and work of exceptional quality, immediately differentiating them from volume builders. The About section highlights the partnership between Iain and Adam, their complementary expertise, and their deliberate approach of limiting projects to maintain quality and personal client relationships.
The design aesthetic mirrors the refined, architectural nature of Wandoo's building work—clean lines, generous white space, and sophisticated typography that lets the projects speak for themselves. Mobile responsiveness ensures the portfolio looks exceptional on all devices, critical for architects and designers who often browse on tablets and phones.
The result.
The new Wandoo Building Company website successfully elevates their digital presence to match the premium quality of their custom home builds. Completed within a single month, the streamlined site provides exactly what was needed, a beautiful, functional showcase for their exceptional work.
The project gallery now serves as the cornerstone of the website, allowing potential clients and design professionals to explore Wandoo's portfolio of architectural homes and extensions across Perth suburbs including Daglish, Melville, Mt Hawthorn, Subiaco, and Claremont. Each project is presented with high-quality imagery that demonstrates the craftsmanship and attention to detail that defines Wandoo's approach.
The clean, focused design communicates Wandoo's boutique positioning and premium service offering without unnecessary complexity. Visitors immediately understand that they're engaging with a builder who prioritises quality over quantity, reflected in both the work showcased and the deliberate simplicity of the presentation.
The Framer platform delivers excellent performance and user experience, with fast loading times and smooth navigation that create a professional, trustworthy impression. The straightforward structure makes it easy for potential clients to view projects, learn about Iain and Adam's expertise, and make contact to discuss their custom building needs.
By replacing a website that was over a decade old, Wandoo Building Company now has a digital presence that accurately represents their current capabilities and market position. The new site positions them effectively in Perth's competitive custom home building market, providing a sophisticated platform to attract discerning clients seeking architectural homes built to exceptional standards.
