AI Video Advertising
AI-powered short-form videos let brands test social ads fast, delivering quality, speed, and results without big production costs.
Finance, Investment, Business, Australia - 2025
Overview.
Duration
Ongoing
Industry
Finance, Investment, Business
Services
High-impact social ads, fast.
Pure Agency has partnered with a range of clients across sectors, finance, education, construction, and business services, to help them scale their social ad campaigns without the heavy upfront cost of traditional video production.
By embracing AI for short-form video creative, Pure delivers rapid, market-ready assets for TikTok, Meta, and YouTube campaigns, making video advertising accessible for agile budget testing.
About the project.
Challenges
With the rise of social-first platforms, attention spans have shrunk and ad formats have evolved, video is now essential, but budgets and production timelines make it difficult for many businesses to compete.
Clients were facing:
High production costs for custom video, putting regular ad testing out of reach for smaller or lower-margin campaigns.
Long lead times from planning to delivery, slowing speed-to-market especially in fast-moving campaigns.
Risk of “AI slop”: while automation allows rapid video creation, generic or robotic content damages brand reputation and undermines campaign performance.
Clients needed a solution that prioritised quality, speed, and message relevance, without sacrificing their brand’s authenticity.
What we did
We took a hands-on, strategic approach to AI-powered video:
Strategic Brief Development: Each video concept started with a sharp, concise brief tailored to the client’s positioning and campaign goals.
AI Video Production: We leveraged sparing use of leading AI video tools, focusing on short, platform-optimised ads (6–30 seconds) ideal for TikTok, Meta, and YouTube. Careful selection and iteration ensured assets were never “set-and-forget.”
Human Oversight & Brand Craft: Every AI-generated output underwent review and fine-tuning for tone, pacing, and relevance. Only videos that felt authentic and brand-aligned made it into campaigns.
Rapid Testing & Feedback Loops: Fast production meant clients could A/B test multiple ideas, refine creative quickly, and allocate budget to what performs best.
Platform-Specific Adaptation: Messaging and visuals were shaped for each channel, respecting unique audience expectations and avoiding generic, template-driven mistakes.
Integration with Live Metrics: Iteration continued throughout the campaign, adjusting not just visuals but call-to-action strategies and voice to drive stronger results.
For every project, our guiding principle was: “AI is our teammate, not our replacement.” Creative leadership and intent always led the process.
The result.
Clients benefited from:
Significant cost reduction compared to full-scale video production, making frequent testing practical for a range of budgets.
Faster time-to-market, enabling campaigns to launch in days rather than weeks.
Engagement uplift: Carefully crafted, fast-turnaround videos outperformed generic automation, driving higher click-through rates and conversions.
Preserved and enhanced brand reputation: Campaigns stood out in crowded feeds, communicating authentic messaging and value rather than falling into AI-driven “slop.”
Scalable content options: Clients gained the flexibility to launch, iterate, or pause creative based on live results, building a more responsive marketing approach.
By integrating sparing use of AI video production where it made sense, and maintaining relentless creative control, We helped clients rise above the noise and deliver quality advertising with efficiency.
