MCC Sustainable Futures
MCC Sustainable Futures is a leading environmental consultancy that specialises in providing strategic advice, environmental impact assessments, and sustainability solutions for industries such as oil and gas, mining, and ocean sectors. With a reputation built on technical expertise, regulatory knowledge, and strong client relationships, MCC has become a trusted partner for businesses navigating complex environmental challenges.
Client
MCC Sustainable Futures
Industry
Environmental
Service
Branding
Digital Marketing Strategy
CRM Automation
Social Media Management
Duration
Ongoing
Overview
MCC Sustainable Futures partnered with Pure Digital Agency to overhaul their digital marketing strategy and infrastructure. As a consultancy that previously relied heavily on referrals and existing client connections, MCC needed a structured approach to expand into new markets and strengthen their presence online. We developed a 12-month strategy that introduced new branding, enhanced digital presence, and established lead generation processes. Over seven months, MCC's social media presence grew significantly, their CRM and automation systems streamlined client engagement, and new marketing collateral improved their ability to showcase their expertise.
Challenge
MCC’s reliance on referrals and repeat business had previously sustained their growth, but this limited their ability to target new markets. Without a structured marketing approach, they were missing opportunities to connect with potential clients, promote their services, and support their ambitious growth plans. To achieve their goals, MCC needed a complete marketing overhaul - from strategy and collateral development to digital infrastructure and lead generation.
Solution
A tailored 12-month program designed to establish their marketing foundation and support their long-term growth. Our first priority was to develop a clear digital marketing strategy that aligned with MCC’s objectives. This included introducing a refreshed brand style that built on their existing identity and extended it across new collateral, including capability statements and supporting assets to better showcase their expertise. With their brand messaging refined, we turned our attention to building MCC’s digital presence. We implemented a structured weekly content calendar and launched new Facebook and Instagram accounts, growing both platforms from zero to hundreds of followers. We also expanded their LinkedIn presence, which quickly surpassed 1,000 followers. These social platforms provided vital social proof to reinforce MCC’s credibility and support their core marketing efforts. To drive lead generation, we created custom landing pages and interactive scorecards to capture interest from prospective clients. Our efforts were further amplified by targeted LinkedIn advertising campaigns anf the promotion of MCC’s real-world and virtual events to key stakeholders. To support these initiatives, we introduced a new CRM system to streamline lead management and automated email nurture sequences to build stronger relationships with prospects.
Result
Since partnering with Pure Digital Agency, MCC Sustainable Futures has established a structured and effective marketing presence. Their new social media channels now play a crucial role in building trust and reinforcing MCC’s position as an industry leader. The improved collateral has strengthened their ability to communicate their services, while the CRM and marketing automation workflows have ensured consistent and effective client engagement. Our targeted campaigns have driven attendance to MCC’s key events, target new stakeholders and increasing their visibility in emerging sectors. With a solid marketing infrastructure in place, MCC is now well-equipped to continue expanding their reach and achieving their growth objectives.
