Catholic Education WA
Catholic Education Western Australia (CEWA) is a state-wide system supporting 162 schools, colleges, and early learning centres. Serving over 82,000 students across Western Australia, CEWA is dedicated to fostering inclusive and nurturing learning environments that empower students to achieve academic excellence, spiritual growth, and social development.
Client
Catholic Education WA (CEWA)
Industry
Education
Service
Digital Advertising
UI / UX Design and Strategy
Social Media Management
Training and Development
Duration
Ongoing
Overview
Pure Digital Agency has partnered with CEWA for nearly a decade, acting as an extension of their internal marketing team. Our collaboration has seen us deliver impactful campaigns, digital solutions, and strategic guidance to support CEWA's goals and strengthen their engagement with school communities.
Challenge
CEWA needed a cohesive digital marketing approach to unify the diverse identities of its 162 schools while supporting the head office’s broader communication strategies. They required improved lead generation, enhanced social media management, and updated digital platforms to strengthen their online presence.
Solution
Our comprehensive support included developing tailored social media strategies for individual schools, ensuring consistent messaging and improved engagement. We delivered social media training to empower school staff with the tools to manage their platforms effectively, equipping them to engage with their communities confidently. In addition to supporting individual schools, we manage CEWA's head office social media presence daily, ensuring strategic alignment and compliance with broader communication goals. To simplify complex messages and enhance engagement, we have created a range of high-impact motion graphic videos that align with CEWA’s visual identity. We’ve also facilitated numerous branding campaigns for CEWA’s head office and coordinated marketing efforts for school clusters to ensure cohesive messaging. Finally, Pure Digital Agency has designed and developed intuitive UI/UX solutions for several key CEWA websites, including the CEWA main platform and CEWA News site, improving user experience and accessibility.
Result
Our strategic partnership has generated thousands of leads, improved engagement across CEWA’s digital platforms, and empowered individual schools with the resources to manage their social presence confidently. The redesigned websites have enhanced CEWA's digital identity, ensuring users can easily access important information and resources.
