Mas National
Mas National is a trusted provider of workforce and career support services across Australia. As part of the IntoWork Group, Mas National offers extensive support for apprentices, trainees, employers, and job seekers. Their mission is to empower individuals and businesses to achieve their career and employment goals through personalised support and innovative programs.
Client
Mas National
Industry
Vocational Training
Service
Lead Generation
UI / UX Design
Digital Advertising
Marketing
Duration
Ongoing
Overview
Pure Digital Agency has partnered with Mas National since 2020, delivering strategic digital marketing support that has enhanced their lead generation efforts, improved website UX, and strengthened their communication strategies. Our work has been pivotal in helping Mas National meet key objectives, particularly in supporting contract requirements and scaling lead generation initiatives.
Challenge
Mas National faced the challenge of generating a high volume of quality leads to meet their contractual obligations. Previous attempts to achieve this had fallen short, requiring a reliable solution that could deliver both volume and quality. Additionally, Mas National sought improved digital marketing strategies to enhance customer engagement and drive results.
Solution
Our comprehensive support included successfully delivering over 150,000 leads across various campaigns, most notably the Women in Trades initiative, where we consistently generated 1,000 leads per week for two years. We collaborated closely with Mas National’s stakeholders to improve the user experience for their website, ensuring the content strategy aligned with their business objectives. We also created content-rich eBooks to reinforce campaign messaging and implemented CRM solutions to manage customer data, automate processes, and improve lead handling. Our team developed and managed targeted digital advertising campaigns to increase reach and engagement, while our email and SMS marketing campaigns featured strategic segmentation to enhance engagement and conversion rates. We designed conversion-optimised landing pages tailored to specific campaigns and conducted A/B testing to maximise performance. Additionally, we structured customer journeys to improve interactions at key touchpoints and applied data analysis and reporting to track performance, measure ROI, and refine strategies. To support broader marketing efforts, we produced in-depth case studies and content that strengthened Mas National’s positioning and supported their ongoing initiatives.
Result
Through our partnership, Mas National has successfully scaled their lead generation efforts, improved their digital presence, and enhanced audience engagement. Our work has played a key role in helping their call centre team meet critical contractual targets, while our strategic marketing support continues to drive positive outcomes for their business.
