Why Don't Agencies Post on Social?

Why do Digital Marketing Agencies often neglect their own organic social media? It seems counterintuitive, doesn't it?

Why Agencies Often Neglect Their Own Social Media

Digital marketing agencies, experts in driving social media growth, branding, and lead generation for clients, frequently neglect their own social media presence. At Pure Digital Agency, we've heard the question plenty of times - "Why don't you post more often when you're always advising clients to do exactly that?" Well, here's our honest take.

The Power of Referrals in Agency Growth

First, it's important to acknowledge that every digital marketing agency operates differently. However, a common experience among many agencies - including ours over the past decade - is that our primary driver of new business has overwhelmingly been referrals and word-of-mouth recommendations. Our reputation has historically generated far more sales than organic social media postings.

Why Ignoring Social Media Isn’t the Answer

Now, let's be clear: this isn't an argument for ignoring social media altogether. Far from it. In fact, we wholeheartedly believe that digital marketing agencies, including us, should practice what they preach. Yet, the reality for many agencies is that direct lead generation from organic social media posts hasn't significantly impacted their bottom line. This, admittedly, creates a paradox that might seem odd from the outside looking in.

Shifting Focus: From Leads to Social Proof

But here's where our thinking has evolved. Social media for digital marketing agencies like ours isn't just about direct lead generation - it's about social proof, validation, and highlighting the fantastic results we achieve for our clients. It’s about showcasing our expertise, creativity, and successful collaborations, building credibility and trust among potential clients, partners, and even future team members.

Our Approach to Our Organic Social Media

Moving forward, you'll see us leveraging social media more strategically, not necessarily because we expect an immediate influx of leads, but because our story - and that of our clients - deserves to be told. Social proof is powerful, and demonstrating real-world results online can amplify our already-strong referral network, reinforce our credibility, and show future clients exactly why partnering with us is the right choice.

Watch This Space

Watch this space. We're about to practice even more of what we preach.